Delight: Beyond The Buyer’s Journey
The Buyer’s Journey typically lays out the three phases your ideal customers moves through as they make a purchasing decision: …
Decision: The End (But Not Really) of the Buyer Journey
A Powerful Tool For Your Content Strategy. Decision is the final stage of the Buyer’s Journey…kind of. This stage is …
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Consideration: The Middle of the Buyer Journey.
A Powerful Tool For Your Content Strategy. Consideration is the second stage of the Buyer’s Journey and is the ideal …
Awareness: The Beginning of The Buyer Journey
A Powerful Tool For Your Content Strategy. Awareness is the first stage of the Buyer’s Journey and presents a prime …
The Easy Way For Small Biz Owners To Find Their Ideal Customers
Have you found your ideal customer yet? Growing your small biz is about attracting the RIGHT people to your business. …
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Avoid The Rat Race And Focus On Engagement Instead
Warning: Unpopular opinion. This may make me unpopular…but getting your small biz seen and heard is about ENGAGEMENT, not followers. …
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The Best Tools And Resources to Build an Effective Content Marketing Strategy For Your Small Biz.
Using the right tools for your small biz is vital to developing an effective content marketing strategy. So don’t just …
5 Essential Steps To Create Compelling Content
Whether it is blog posts, social media posts, emails, videos or any other content format there are 5 steps you …
The Buyer Journey: A Powerful Tool For Your Content Strategy
The Buyer Journey. The Buyer Cycle. The Customer Journey. So many names to describe one thing! How about, for simplicity …
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Buyer Persona: The Most Powerful Tool You Can Use In Your Content Strategy
A crucial step in developing compelling content and a cohesive business story is knowing your buyer persona. This essential step …
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