Delight: Beyond The Buyer’s Journey
The Buyer’s Journey typically lays out the three phases your ideal customers moves through as they make a purchasing decision: …
The Buyer’s Journey typically lays out the three phases your ideal customers moves through as they make a purchasing decision: …
A Powerful Tool For Your Content Strategy. Decision is the final stage of the Buyer’s Journey…kind of. This stage is …
Decision: The End (But Not Really) of the Buyer Journey Read More »
A Powerful Tool For Your Content Strategy. Consideration is the second stage of the Buyer’s Journey and is the ideal …
A Powerful Tool For Your Content Strategy. Awareness is the first stage of the Buyer’s Journey and presents a prime …
Have you found your ideal customer yet? Growing your small biz is about attracting the RIGHT people to your business. …
The Easy Way For Small Biz Owners To Find Their Ideal Customers Read More »
Warning: Unpopular opinion. This may make me unpopular…but getting your small biz seen and heard is about ENGAGEMENT, not followers. …
Avoid The Rat Race And Focus On Engagement Instead Read More »
Using the right tools for your small biz is vital to developing an effective content marketing strategy. So don’t just …
Whether it is blog posts, social media posts, emails, videos or any other content format there are 5 steps you …
The Buyer Journey. The Buyer Cycle. The Customer Journey. So many names to describe one thing! How about, for simplicity …
The Buyer Journey: A Powerful Tool For Your Content Strategy Read More »
A crucial step in developing compelling content and a cohesive business story is knowing your buyer persona. This essential step …
Buyer Persona: The Most Powerful Tool You Can Use In Your Content Strategy Read More »