Small businesses can feel invisible and, well, small, in today’s busy and loud world full of content.
Trying to be seen and heard can feel like fighting an uphill battle, one you may never win.
I see you. I hear you. You are not alone. Many small business owners or solo entrepreneurs feel the same.
Don’t give up! Content marketing will help your small business stand out and thrive.
Content marketing is essential to your small business so you can develop and grow your business. The best thing is, it is not costly. As a small business owner you can do it yourself, or outsource, for a fraction of the cost of traditional marketing techniques.
Whilst content marketing may bring to mind blog posts, it is so much more than that. It is any written, visual or auditory content you create for your business.
So you can see why it is a vital aspect of your small business.
Content is king!
In 1996, Bill Gates wrote an article “Content is King” in which he accurately predicted that it would become a leading source of marketing. He put forward that “no company is too small to participate”.
Why, as a small business, are you not taking advantage of this?
It doesn’t matter how small or new your business is, content creation is one of the best ways to boost visibility and awareness of your brand.
Search engines love fresh content. All of this puts your business on search engines radar, provides ample SEO opportunities and helps improve your ranking. Who doesn’t want their business to be on the first page of search results?
Ultimately, this all helps drive free organic traffic to your website. Which increases your chances of converting leads to customers.
But content creation is not just blog posts, a common misconception. Really, it can be classed as any medium where you are creating written, visual or audio pieces for your business.
- Website pages
- Social media posts
- Content offers
- Product descriptions
Every single piece of content you create should add value for your target audience. It should answer their questions, solve their problems and ultimately position your business as a trustworthy source of information.
Most of all, it serves to connect you with your audience.
If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes far beyond that offered through the letters-to-the-editor pages of print magazines. - Bill Gates
Content Marketing is a small investment with great returns.
Using a stellar marketing strategy doesn’t have to cost anything except time and effort. This is one of the greatest things about content marketing. It is significantly less expensive than traditional marketing techniques.
This means your small business can easily compete against larger businesses who have bigger marketing budgets.
Content marketing generates three times more leads then other techniques, which contributes to more traffic and increased visibility of your business and website.
And what do we know about leads? Cha ching!
That’s right. Increased leads means more opportunity to turn those leads into loyal and paying customers.
Content marketing establishes you as the “go-to” business in your industry!
Content marketing for small businesses helps you showcase your brand identity, builds authority and trust and positions you as an expert in your niche.
When you utilise marketing strategies, you identify WHO you are as a brand. Then every written, audio, or visual piece you create builds upon your brand, until you are easily recognisable. You create a successful brand voice that your audience connects with and will become loyal to.
Content marketing is a great way to establish your brand as a reputable source of information. A business that someone can turn to for inspiration and to solve their problems. This helps to build authority, trust and ultimately positions you as a “thought leader” in your industry.
It is a great way to build authentic relationships with your target audience.
Think about it, would you prefer to buy from someone you know, recognise and trust? Or a complete stranger?
Want a kick-arse content planner to help get you started? Grab a free one here!
Stand out from the crowd.
You can drive new leads to your website every day with a solid content marketing strategy. This organic traffic will help your business grow and thrive. And the best thing? It doesn’t have to cost an arm and a leg.
Content marketing for small business is essential for:
- Boosting search engine rankings
- Connecting with your target audience
- Answering questions and solving their problems
- Driving free, organic traffic to your website.
- Building your brand voice
- Big returns on small investments
- Generating leads
- Establishing you as a thought leader in your industry
- Getting seen, heard and selling
- Building authentic relationships with your customers.
Customers don’t want to be bombarded with sales jargon or salesy pitches. They want to know WHO they are buying from. They want thoughtful, authentic content that provides value and solutions.
Be loud. Be Seen. Get selling!