When you repurpose content it helps to boost SEO, increase your audience and makes the most of your content creation efforts.
Repurposing content has got to be one of the BEST time saving tools for busy small biz owners when it comes to content creation.
Time is one of your most valuable assets, especially working mums! So why not use any tool at your disposal to save time?
Don’t waste time and energy creating new content everyday. Instead take your “hero piece” for the week and repurpose it multiple different ways.
What is the advantage of repurposing content (aside from saving all that time)?
- Can help you reach MORE people and a new audience.
- Gives you a boost of SEO.
- Make the most of your content creation efforts.
When you repurpose content it increases your reach and appeals to a broader audience.
When you repurpose your content you can place it in multiple different channels. This way you broaden the reach of your content and appeal to different parts of your target audience.
This is otherwise known as multi-channel marketing.
Michael Brenner, CEO and founder of Marketing Insider Group, says it best: “Because you need to be in all the places where your customers are searching for information and help them find it…”
Think about you and your friends. I am sure you all like to learn and absorb knowledge in different ways. Are you a visual person who would prefer infographics or videos? Or are you like me, and prefer to read your information. Maybe your preference is for podcasts?
Everyone is different in the way they like to seek information. Repurposing and reformatting your content for different mediums takes advantage of this. So your message is put in front of more people and a broader audience.
Repurposing content gives your site and business an SEO boost.
By creating multiple pieces of content targeting your desired keyword you generate more opportunities to be found and rank on search engines.
It helps Google, and other search engines, find you online. It builds authority, trust and visibility.
Bonus: by repurposing your content outside of your website you receive quality backlinks. Backlinks are an amazing way to boost SEO.
Make the most of your content creation efforts by repurposing.
When you put a ton of time and effort into creating your masterpiece you want to make the most of it. Repurposing does just that. It helps you promote your content over and over again, but without people getting bored.
People, and search engines, like to see a variety of content. Make the most of your content by reformatting your hero pieces to create a diverse set of resources that align with your overall message.
How to repurpose your content.
There are SO MANY different ways to repurpose content. You are only limited by your imagination….and technical skills.
My strong suit is writing. So my “hero” piece of the week is usually a blog post, such as this one!
I than take that blog post and repurpose it:
- Pull out 3-4 main points and turn them into social media posts.
- Use the main message of the blog post to create Instagram reels and stories.
- Create an email for subscribers
- Create infographics for Pinterest.
- Guest post.
Can you see how by repurposing one blog post you can fill in your content planner for the week? This saves you so much time and energy.
Your hero piece can be anything. As long as it aligns with your content strategy. You can create a podcast, an eBook or a YouTube video. Then take that piece and repurpose it as many ways as you want.
Ideas for repurposing content:
- Live videos
- Free offers such as eBooks or guides
- Guest posts
- Social media posts
- A series of emails.
- Design a challenge
- Social media posts
- Social media videos and reels.
- FAQ page
- Linked In article
- Medium article
What is your favourite way to repurpose content? Pop into the comments and let me know! Maybe it is one that I have not listed above? Do you have a really unique or different way of repurposing content?
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May your days be full of compelling content, joy and plenty of coffee! ☕😊