Delight: Beyond The Buyer’s Journey
The Buyer’s Journey typically lays out the three phases your ideal customers moves through as they make a purchasing decision: …
content marketing
Decision: The End (But Not Really) of the Buyer Journey
A Powerful Tool For Your Content Strategy. Decision is the final stage of the Buyer’s Journey…kind of. This stage is …
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Consideration: The Middle of the Buyer Journey.
A Powerful Tool For Your Content Strategy. Consideration is the second stage of the Buyer’s Journey and is the ideal …
Avoid The Rat Race And Focus On Engagement Instead
Warning: Unpopular opinion. This may make me unpopular…but getting your small biz seen and heard is about ENGAGEMENT, not followers. …
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The Best Tools And Resources to Build an Effective Content Marketing Strategy For Your Small Biz.
Using the right tools for your small biz is vital to developing an effective content marketing strategy. So don’t just …
The Buyer Journey: A Powerful Tool For Your Content Strategy
The Buyer Journey. The Buyer Cycle. The Customer Journey. So many names to describe one thing! How about, for simplicity …
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Buyer Persona: The Most Powerful Tool You Can Use In Your Content Strategy
A crucial step in developing compelling content and a cohesive business story is knowing your buyer persona. This essential step …
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How To Repurpose Content To Make The Most Of Your Time And Efforts.
When you repurpose content it helps to boost SEO, increase your audience and makes the most of your content creation …
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Have Your Small Biz Seen And Heard With The Pillar Strategy For Content Creation
The pillar strategy is a powerful tool for content marketing. To create a successful content marketing strategy you need a …
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Use This Simple Method To Brainstorm 10 Content Ideas In 1 Hour
Stop staring at a blank screen! Grab my secret recipe to brainstorm 10 content ideas in one hour so you …
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